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What is "mates label"?
Mates is the Australian Feel Good Brand created to facilitate, support & inspire memory making & connections with your mates. Mates is about celebrating mateship, we have a core belief that the fondest memories are shared with the people you love. IT’S WHO YOU SHARE IT WITH.
Life is fleeting…. create, share, give love & support the endeavors of your companions. We want to spread this message all over the world.
Welcome to Mates Label. For our Mates far and wide, uniting in one clothing line.

Mates Label
WHO
Created by Miles & Archie Shepherd - the twin brothers behind the social media page “Shepmates” - A one stop sports entertainment comedy page. The idea for a broader “Mates” brand was born through the community built and the name established on this page.
Being based in regional Victoria where community and connection is at its core, putting yourself out there in front of the world is not possible without the support of mates and loved ones. It’s this feeling of support that they wish to spread to a wider audience through quality garments and feel good content.
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Mates Label
WHY
In this new ever evolving digital world, human connection has never been more important. Nothing can take away the memories and fun created with your mates. We want to spread this throughout our products and content, whilst offering our community chances to achieve this with their mates, or if anything - inspire them to do so.
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